Know Your Meme (often abbreviated as KYM) is an YouTube series and wiki website created by the Rocketboom Institute and Cheezburger Network, in Internet Studies, on the which resident scientists Kenyatta Cheese (aka Yatta), Elspeth Jane (aka Ellie Rountree), and now-retired Jamie Wilkinson (aka Jamie Dubs) tackle on to provide general history of internet memes as well as to try and explain what exactly makes them memetic. Description text taken from TV Tropes page. He is known for killing memes.
The Know Your Meme project started in September 2007, as a recurring segment inside of the Rocketboom video series and a wiki destination site to support the documentation of Internet memes. Created by Kenyatta Cheese and Andrew Baron, "meme experts" in white lab coats used a scientific laboratory metaphor for analyzing and deconstructing the top memes of the day; anyone with an account could use the website to explore and contribute to meme research. At the end of 2008, after more than a year of growth, Rocketboom released an expanded database with Jamie Wilkinson as the lead developer. As of January 2017, the database contained more than 2,700 entries of "confirmed" memes.
The administrators have a say on what gets confirmed and what gets "Deadpooled" or rejected. Some of the meme entries are graphic and Not Safe For Work (NSFW). NSFW entries have warnings placed along the top of the entry and ads are usually disabled. These warnings may differ from consequences, such as bans. Know Your Meme also has a forum section, blog, and shop. Dr. Sean Rintel, who wrote The Automated Identity blog, described Know Your Meme as "lucrative, self-supporting research that blends the humorous and the serious." As of July 2016, the site is maintained by three editorial staff members (Brad Kim, Don Caldwell and Adam Downer) and one developer (James Wu) in conjunction with a group of dedicated moderators. Former staff researchers include Chris Menning, Amanda Brennan, Molly Horan and Ari Spool.
The Know Your Meme website and web series were acquired in March 2011 by Cheezburger Network for an undisclosed seven-figure amount. An online encyclopedia and knowledge community dedicated to researching, documenting and explaining the origins, history and evolution of memes and the Internet culture at large. However, using the wiki software. it the plot - such as it is - using wiki software to document for create various Internet memes and other online phenomena - Contains videos from YouTube, images, as well as entries such as meme, site, event, person and subculture
- Official website
- YouTube channel about Know Your Meme
- Know Your Meme entry
- Wikipedia article about Know Your Meme
- TV Tropes
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